Performance driven CRM : how to make your customer relationship management vision a reality
Stanley A. Brown and Moosha Gulycz
| Year of publication: |
2002
|
|---|---|
| Authors: | Brown, Stanley A. ; Gulycz, Moosha |
| Publisher: |
Etobicoke, Ont. : Wiley |
| Subject: | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 272 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-83161-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004747660