Playing to the crowd? : digital visibility and the social dynamics of purchase disclosure
Lauren Rhue, Arun Sundararajan
| Year of publication: |
2019
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|---|---|
| Authors: | Rhue, Lauren ; Sundararajan, Arun |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 43.2019, 4, p. 1127-1141
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| Subject: | Econometrics | social consumption | social media | network science | online reviews | Facebook | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2019/12745 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012172919