Positioning through B2B carrier signals : understanding how service quality is communicated via websites
Zachary Williams, Jason E. Lueg, Tyler Hancock, Sean P. Goffnett
| Year of publication: |
2019
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|---|---|
| Authors: | Williams, Zachary ; Lueg, Jason E. ; Hancock, Tyler ; Goffnett, Sean P. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 81.2019, p. 54-64
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| Subject: | Service quality | B2B carrier marketing | Signaling Theory | Positioning | Dienstleistungsqualität | Signalling | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Website | Electronic Commerce | E-commerce | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.09.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107680