Post COVID-19 recovery for independent full-service restaurants using the salience theory : what will it take to get customers to return?
Xiaodi Sun, Li Ge and Charles Marvil
| Year of publication: |
2022
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|---|---|
| Authors: | Sun, Xiaodi ; Ge, Li ; Marvil, Charles |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 12, p. 4609-4630
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| Subject: | Consumer behavior | Customer spending | Restaurant choice | Salience theory of choice under risk | Two-factor cluster analysis | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Coronavirus | Beziehungsmarketing | Relationship marketing | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-08-2021-1005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455344