Predicting customer churn from valuable B2B customers in the logistics industry : a case study
Kuanchin Chen; Ya-Han Hu; Yi-Cheng Hsieh
| Year of publication: |
2015
|
|---|---|
| Authors: | Chen, Kuanchin ; Hu, Ya-Han ; Hsieh, Yi-Cheng |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 13.2015, 3, p. 475-494
|
| Subject: | Customer churn | Logistics industry | Customer value analysis | Prediction model | Softwareentwicklung | Software development | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Logistikunternehmen | Logistics provider | B-to-B-Marketing | Business-to-business marketing | Prognoseverfahren | Forecasting model | Logistik | Logistics |