Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Arash H. Zadeh, Maryam Farhang, Mohammadali Zolfagharian and Charles F. Hofacker
| Year of publication: |
2023
|
|---|---|
| Authors: | Zadeh, Arash H. ; Farhang, Maryam ; Zolfagharian, Mohammadali ; Hofacker, Charles F. |
| Subject: | Citizenship behavior | Motivational value | Participation behavior | Value cocreation | Social Web | Social web | Arbeitsverhalten | Work behaviour | Verhaltensökonomik | Behavioral economics | Verbrauchereinstellung | Consumer attitudes | Motivation | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-10-2020-0209 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014313206