Price-quality relationship in pricing strategies for private labels

Rainer Olbrich and Hans Christian Jansen

Year of publication:	2014
Authors:	Olbrich, Rainer ; Jansen, Hans Christian
Published in:	The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 6, p. 429-438
Subject:	National brand \| Private label \| Price tiers \| Price-quality relationship \| Quality indicator \| Retail brand \| Sote attractiveness \| Preismanagement \| Pricing strategy \| Produktqualität \| Product quality \| Markenartikel \| Brand \| Handelsmarke \| Store brand \| Einzelhandel \| Retail trade \| Markenführung \| Brand management \| Preis \| Price \| Lebensmitteleinzelhandel \| Food retailing \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour

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