Product sales forecasting using online reviews and historical sales data : a method combining the Bass model and sentiment analysis
Zhi-Ping Fan, Yu-Jie Che, Zhen-Yu Chen
| Year of publication: |
May 2017
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| Authors: | Fan, Zhi-Ping ; Che, Yu-Jie ; Chen, Zhen-Yu |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 74.2017, p. 90-100
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| Subject: | Product sales forecasting | Online reviews | Sentiment analysis | Bass model | Norton model | Absatz | Sales | Prognoseverfahren | Forecasting model | Online-Handel | Online retailing | Emotion | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Marktforschung | Market research | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.01.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675404