Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation

Sann Ryu and Patrick Vargas

Year of publication:	2021
Authors:	Ryu, Sann ; Vargas, Patrick
Subject:	brand attitudes \| image quality \| need for cognition \| Package design \| selective exposure \| thought positivity \| Kognition \| Cognition \| Konsumentenverhalten \| Consumer behaviour \| Markenimage \| Brand image \| Markenführung \| Brand management \| Produktgestaltung \| Product design \| Werbewirkung \| Advertising effects \| Motivation

Online Resource

Check full text access |

More access options

doi.org

www.tandfonline.com

Check Google Scholar

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10012653590

A service of the