Psychometric methods in marketing research : part II, multidimensional scaling
J. Douglas Carroll and Paul E. Green
| Year of publication: |
2007
|
|---|---|
| Authors: | Carroll, J. Douglas ; Green, Paul E. |
| Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 147-170
|
| Subject: | Werbepsychologie | Psychology of advertising | Marktforschung | Market research | Multivariate Analyse | Multivariate analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541509