Reconceptualizing integration quality dynamics for omnichannel marketing
Tasnim M. Taufique Hossain, Shahriar Akter, Uraiporn Kattiyapornpong, Yogesh Dwivedi
| Year of publication: |
2020
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|---|---|
| Authors: | Hossain, Tasnim M. Taufique ; Akter, Shahriar ; Uraiporn, Kattiyapornpong ; Dwivedi, Yogesh K. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 87.2020, p. 225-241
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| Subject: | Cross-buying intention | Integration quality | Omnichannel marketing | PLS hierarchical model | Service quality | Dienstleistungsqualität | Qualitätsmanagement | Quality management | Produktqualität | Product quality | Multikanalvertrieb | Multichannel strategy | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.12.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285178