Reinforcing customer journey through artificial intelligence : a review and research agenda
Jyoti Rana, Loveleen Gaur, Gurmeet Singh, Usama Awan and Muhammad Imran Rasheed
| Year of publication: |
2022
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|---|---|
| Authors: | Rana, Jyoti ; Gaur, Loveleen ; Gurmeet Singh ; Awan, Usama ; Rasheed, Muhammad Imran |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 17.2022, 7, p. 1738-1758
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| Subject: | Artificial intelligence | Augmented reality | Chatbot | Customer journey | Machine learning | Mixed reality | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-08-2021-1214 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013363334