Research methodology : conjoint analysis, multidimensional scaling, and related techniques
volume editor James Agarwal
| Year of publication: |
2011
|
|---|---|
| Authors: | Malhotra, Naresh K. |
| Other Persons: | Agarwal, James (ed.) ; Sheth, Jagdish N. (ed.) |
| Published in: | |
| Publisher: |
Los Angeles [u.a.] : Sage |
| Subject: | Naresh K. Malhotra | Marketingtheorie | Marketing theory | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Multivariate Analyse | Multivariate analysis |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | LII, 269 Seiten Illustrationen |
|---|---|
| Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Reprint |
| Language: | English |
| Notes: | Enthält 17 Beiträge |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299967