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Research methodology : conjoint analysis, multidimensional scaling, and related techniques

volume editor James Agarwal
Year of publication:
2011
Authors: Malhotra, Naresh K.
Other Persons: Agarwal, James (ed.) ; Sheth, Jagdish N. (ed.)
Published in:
Publisher: Los Angeles [u.a.] : Sage
Subject: Naresh K. Malhotra | Marketingtheorie | Marketing theory | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Multivariate Analyse | Multivariate analysis
Description of contents: Table of Contents [gbv.de]
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