Rethinking segmentation within the psychological continuum model using Bayesian analysis
Bradley J. Baker, James Du, Mikihiro Sato, Daniel C. Funk
| Year of publication: |
2020
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|---|---|
| Authors: | Baker, Bradley J. ; Du, James ; Sato, Mikihiro ; Funk, Daniel C. |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 23.2020, 4, p. 764-775
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| Subject: | Bayesian analysis | Psychological involvement | Segmentation | Psychological Continuum Model (PCM) | Staging algorithm | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Psychologie | Psychology | Arbeitspsychologie | Organizational psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2019.09.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295973