Reuse intention of augmented reality apps : recreational consciousness as moderator
Behzad Foroughi, Hathaitip Hongsachart, Shahla Asadi, Mohammad Iranmanesh, Morteza Ghobakhloo and Erfan Babaee Tirkolaee
| Year of publication: |
2024
|
|---|---|
| Authors: | Foroughi, Behzad ; Hongsachart, Hathaitip ; Asadi, Shahla ; Iranmanesh, Mohammad ; Ghobakhloo, Morteza ; Tirkolaee, Erfan Babaee |
| Subject: | AR marketing | Augmented reality | digital marketing | intention to reuse | mobile shopping apps | online shopping | Online-Handel | Online retailing | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virtuelle Realität | Virtual reality | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2023.2259313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014551109