Risk-adjusted lifetime value : adjusting for customer riskiness using a single metric
Shweta Singh, B.P.S. Murthi, Ram C. Rao, and Erin Steffes
| Year of publication: |
2024
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|---|---|
| Authors: | Singh, Shweta ; Murthi, B. P. S. ; Rao, Ram C. ; Steffes, Erin |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 42.2024, 7, p. 1695-1717
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| Subject: | Consumer risk | Customer lifetime value | Customer retention | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Theorie | Theory | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-12-2023-0645 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202440