Sales and Marketing Integration : Applying the Theoretical Lens of the Resource-Based View
Year of publication: |
2013
|
---|---|
Authors: | Madhani, Pankaj M. |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Ressourcenorientierter Ansatz | Resource-based view | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | Performance-Messung | Performance measurement | Kundenwert | Customer value | Unternehmenskultur | Corporate culture |
Description of contents: | Abstract [papers.ssrn.com] |
-
Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M., (2012)
-
A balanced scorecard for marketing
Gama, António Pimenta da, (2017)
-
Value-based promotion : a consumer retention tool in electronics goods market
Joy, Gemini V., (2014)
- More ...
-
Managing Sales Compensation: A Sales Force Configuration Approach
Madhani, Pankaj M., (2013)
-
Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M., (2012)
-
Madhani, Pankaj M., (2012)
- More ...