• Table of Figures
  • Preface of the Authors
  • Overview of the research results
  • 1. Introduction
  • 1.1. Aim of the Study
  • 1.2. Theoretical Background
  • 2. Search Engine Marketing
  • 3. Click Fraud
  • 3.1. Click Fraud Types
  • 3.2. Click Fraud Detection
  • 4. Consequences of Click Fraud for Search Engine Advertising
  • 5. Conclusion and Future Research
  • References
  • The Authors of the research paper
  • Other research papers