Selecting valuable customers using a customer lifetime value framework : Report No. 05-121

Rajkumar Venkatesan, V. Kumar and Timothy Bohling

Year of publication:	2005
Authors:	Venkatesan, Rajkumar ; Kumar, V. ; Bohling, Timothy
Published in:	MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2005, 4, p. 93-115
Subject:	Kundenwert \| Customer value \| Beziehungsmarketing \| Relationship marketing

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