Sentiment analysis as a tool to understand the cultural relationship between consumer and brand
Nicola Capolupo (University of Kent, UK), Gianpaolo Basile (University of Salerno, Italy), Giancarlo Scozzese (University of Perugia, Italy)
| Year of publication: |
[2017]
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|---|---|
| Authors: | Capolupo, Nicola ; Basile, Gianpaolo ; Scozzese, Giancarlo |
| Published in: |
Handbook of research on intelligent techniques and modeling applications in marketing analytics. - Hershey, Pa. : IGI Global, Business Science Reference, ISBN 978-1-5225-0997-4. - 2017, p. 202-215
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| Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Produktentwicklung | New product development | Markenimage | Brand image | Kulturelle Identität | Cultural identity | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-0997-4.ch011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576415