SERVCON: development and validation of a multidimensional service convenience scale
Kathleen Seiders; Glenn B. Voss; Andrea L. Godfrey; Dhruv Grewal
| Year of publication: |
2007
|
|---|---|
| Authors: | Seiders, Kathleen ; Voss, Glenn B. ; Godfrey, Andrea L. ; Grewal, Dhruv |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 1, p. 144-156
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003485165