Service competence and firm performance : towards a concept for strategic differentiation for small and medium-sized enterprises
Urs Fueglistaller; Thomas Schrettle
| Year of publication: |
2008
|
|---|---|
| Authors: | Fueglistaller, Urs ; Schrettle, Thomas |
| Published in: |
Innovation, competitiveness, growth and tradition in SMEs : Rencontres de St-Gall 2008. - St. Gallen : KMU Verl. HSG, ISBN 3-906541-26-6. - 2008, p. 1-8
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Unternehmenserfolg | Firm performance | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003769952