Service-dominant logic in practice : using online customer communities and personas

Adreienne Schäfer, Julia Klammer

Year of publication:	2015
Authors:	Schäfer, Adrienne ; Klammer, Julia
Published in:	Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 32.2015, 5, p. 90-96
Subject:	Service-Dominant Logic \| Service-dominant logic \| Beziehungsmarketing \| Relationship marketing \| Social Web \| Social web \| Kundenintegration \| Customer integration \| Online-Handel \| Online retailing \| Marketingtheorie \| Marketing theory

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