Service quality variability and termination behavior
Year of publication: |
2015
|
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Authors: | Sriram, S. ; Chintagunta, Pradeep K. ; Manchanda, Puneet |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 11, p. 2739-2759
|
Subject: | marketing | service quality | economics | econometrics | dynamic programming | applications | customer retention | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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