Shape congruence in product design : impacts on automatically activated attitudes

Gordy Pleyers

Year of publication:	2021
Authors:	Pleyers, Gordy
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-11
Subject:	Attitudes \| Congruence \| Fluency \| Implicit measures \| Product design \| Produktgestaltung \| Konsumentenverhalten \| Consumer behaviour

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