Sharing information with AI (versus a human) impairs brand trust : the role of audience size inferences and sense of exploitation
Deniz Lefkeli, Mustafa Karataş, Zeynep Gürhan-Canli
| Year of publication: |
2024
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|---|---|
| Authors: | Lefkeli, Deniz ; Karataş, Mustafa ; Gürhan-Canli, Zeynep |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 1, p. 138-155
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| Subject: | Artificial intelligence | Audience size | Brand trust | Consumer-technology interaction | Information disclosure | Sense of exploitation | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.08.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057429