Snakes and ladders in servitization : using a game to capture inhibitors and enablers of transformation
Daniel Andrews, Jekaterina Dmitrijeva, Ali Ziaee Bigdeli, and Tim Baines
| Year of publication: |
November-December 2018
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| Authors: | Andrews, Daniel ; Dmitrijeva, Jekaterina ; Bigdeli, Ali Ziaee ; Baines, Tim |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 61.2018, 6, p. 37-46
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| Subject: | Servitization | Service transformation | Gamification | Advanced services | Leistungsbündel | Bundling strategy | Organisatorischer Wandel | Organizational change | Spieltheorie | Game theory | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08956308.2018.1516930 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011977856