How do social norms affect customers' food selections at restaurants? : investigating social norms misalignment using polynomial regression with response surface analysis
Jinhyun Jun and Susan W. Arendt
| Year of publication: |
2020
|
|---|---|
| Authors: | Jun, Jinhyun ; Arendt, Susan W. |
| Subject: | Descriptive norms | healthy eating | injunctive norms | misalignment | polynomial regression | social norms | Soziale Norm | Social norm | Regressionsanalyse | Regression analysis | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry |
Online Resource