Something old, something new : enabled theory building in qualitative marketing research
Pierre-Yann Dolbec, Eileen Fischer, Robin Canniford
| Year of publication: |
2021
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|---|---|
| Authors: | Dolbec, Pierre-Yann ; Fischer, Eileen ; Canniford, Robin |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 21.2021, 4, p. 443-461
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| Subject: | Abduction | consumer culture theory | data analysis | enabling theory | interpretation | methodology | qualitative research | theory building | Marktforschung | Market research | Theorie | Theory | Qualitative Methode | Qualitative method | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method |
Online Resource