Supporting retailers to exploit online settings for internationalization : the different role of trust and compensation

Katia Premazzi; Sandro Castaldo; Monica Grosso; Charles Hofacker

Year of publication:	2010
Authors:	Premazzi, Katia ; Castaldo, Sandro ; Grosso, Monica ; Hofacker, Charles
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 3, p. 229-240
Subject:	Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Vertrauen \| Confidence \| Informationsverhalten \| Information behaviour \| Beziehungsmarketing \| Relationship marketing

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