The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability
Rebekah Russell-Bennett, Nick Kelly, Kate Letheren and Kathleen Chell
| Year of publication: |
2023
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|---|---|
| Authors: | Russell-Bennett, Rebekah ; Kelly, Nick ; Letheren, Kate ; Chell, Kathleen |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 65.2023, 2/3, p. 167-182
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| Subject: | co-design | customer vulnerability | services | social marketing | strengths-based | Social Marketing | Social marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853231151605 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246981