The advertised mind : ground-breaking insights into how our brains respond to advertising
Erik du Plessis
| Year of publication: |
2005
|
|---|---|
| Authors: | Du Plessis, Erik |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Advertising | Psychological aspects | Consumers | Psychology | Motivation research (Marketing) | Werbung | Hirnforschung |
| Extent: | XXIV, 232 S. : Ill., graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-4366-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004824963