The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
Erik du Plessis
| Year of publication: |
2011
|
|---|---|
| Authors: | Du Plessis, Erik |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Markenpolitik | Verbraucherverhalten | Neuromarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 251 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-6125-6 ; 0-7494-6125-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008910905