The causal relationship between store equity and loyalty : testing two alternative models in retailing
Irene Gil-Saura, Maja Šerić, María Eugenia Ruiz-Molina, Gloria Berenguer-Contrí
| Year of publication: |
March 2017
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|---|---|
| Authors: | Gil Saura, Irene ; Šerić, Maja ; Ruiz-Molina, María Eugenia ; Berenguer Contrí, Gloria |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 2, p. 193-208
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| Subject: | store equity | loyalty | image | service quality | retailing | alternative models | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-016-0024-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011724575