The chain from customer satisfaction via word-of-mouthreferrals to new customer acquisition
Year of publication: |
2007-04-27
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Authors: | Wangenheim, Florian v. ; Bayón, Tomás |
Institutions: | Technische Universität <München> / Lehrstufl für Dienstleistungs- und Technologiemarketing |
Published in: | |
Subject: | Verbraucherzufriedenheit | customer satisfaction | Kundenmanagement | Customer relationship management | Qualitätsmanagement | Akquisition | Propaganda | Word of mouth |
Extent: | 467968 bytes 17 p. application/pdf |
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Type of publication: | Article |
Language: | English |
Classification: | Product policy ; Sales promotion and advertising ; Consumer behaviour ; Study of commerce ; Individual Articles ; No country specification |
Source: | USB Cologne (business full texts) |
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