The changing importance of affective trust and cognitive trust across he relationship lifecycle : a study of business-to-business relationships
David Dowell; Mark Morrison; Troy Heffernan
| Year of publication: |
2015
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|---|---|
| Authors: | Dowell, David ; Morrison, Mark D. ; Heffernan, Troy |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 44.2015, p. 119-130
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| Subject: | Trust | Commitment | Liking | Relationship performance | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |