The changing role of the marketing researcher in the age of digital technology : practitioner perspectives on the digitization of marketing research
Robert Cluley, William Green, Richard Owen
| Year of publication: |
2020
|
|---|---|
| Authors: | Cluley, Robert ; Green, William ; Owen, Richard |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 1, p. 27-42
|
| Subject: | digital marketing | digital technology | market research | practice | management | Marktforschung | Market research | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Informationstechnik | Information technology | Social Web | Social web | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319865129 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012173328