The comparative effects of gratitude and indebtedness in B2B relationships
Stephanie M. Mangus, Dora E. Bock, Judith Anne Garretson Folse, Eli Jones
| Year of publication: |
2022
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|---|---|
| Authors: | Mangus, Stephanie M. ; Bock, Dora E. ; Folse, Judith Anne Garretson ; Jones, Eli |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 103.2022, p. 73-82
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| Subject: | Buyer-seller relationships | Gratitude | Indebtedness | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Schulden | Debt |