The dark side of AR usage on customers' online purchase
Shuman Zheng and Dongjin Li
| Year of publication: |
2023
|
|---|---|
| Authors: | Zheng, Shuman ; Li, Dongjin |
| Subject: | Augmented reality | Cognitive conflict | Experience product | Psychological ownership | Purchase intention | Search product | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kognition | Cognition | Virtuelle Realität | Virtual reality | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-03-2022-0023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319251