The design and pricing of bundles : a review of normative guidelines and practical approaches
R. Venkatesh and Vijay Mahajan
| Year of publication: |
2009
|
|---|---|
| Authors: | Venkatesh, R. ; Mahajan, Vijay |
| Published in: |
Handbook of pricing research in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84720-240-3. - 2009, p. 232-257
|
| Subject: | Leistungsbündel | Bundling strategy | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003819735