The effect of service-driven market orientation on service innovation : literature review and new research framework
Seng Ratny, Arif Mohammad Arshad, Tian Gaoliang
| Year of publication: |
September/October 2017
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| Authors: | Ratny, Seng ; Arshad, Arif Mohammad ; Tian, Gaoliang |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 33.2017, 5, p. 999-1011
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| Subject: | Service-Driven Market Orientation | Service Innovation | Learning Orientation | Customer Orientation | Competitor Orientation | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Dienstleistungsinnovation | Service innovation | Dienstleistungssektor | Service industry | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.19030/jabr.v33i5.10022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011754954