The effectiveness of e-tailers' communication practices in stimulating sales of niche versus popular products
Brinja Meiseberg (Institute of Strategic Management, Westfälische Wilhelms-Universität Münster, Münster, Germany)
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Meiseberg, Brinja |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 3, p. 319-332
|
| Subject: | Online retailing | Communication practices | Recommendations | Word of mouth | Sales | Online-Handel | Virales Marketing | Viral marketing | Kommunikation | Communication | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Verkauf | Selling | Social Web | Social web | Verkaufsförderung | Sales promotion | Absatz |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2016.02.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011566707