The effects of online reviews on service expectations : do cultural value orientations matter?

Prithwiraj Nath, James Devlin, Veronica Reid

Year of publication:	September 2018
Authors:	Nath, Prithwiraj ; Devlin, James ; Reid, Veronica
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 90.2018, p. 123-133
Subject:	Culture \| eWOM \| Service expectations \| Valence \| Konsumentenverhalten \| Consumer behaviour \| Virales Marketing \| Viral marketing \| Dienstleistungsqualität \| Service quality \| Kulturelle Identität \| Cultural identity \| Soziale Werte \| Social values \| Online-Marketing \| Internet marketing \| Online-Handel \| Online retailing

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