The impact of value co-creation behaviour within the social media context
Esther Bassil Sleilati and Cynthia Jabbour Sfeir
| Year of publication: |
2021
|
|---|---|
| Authors: | Sleilati, Esther Bassil ; Sfeir, Cynthia Jabbour |
| Published in: |
Asian journal of business and accounting : AJBA. - Kuala Lumpur : Faculty of Business and Accountancy, ISSN 2180-3137, ZDB-ID 2945283-1. - Vol. 14.2021, 1, p. 33-58
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| Subject: | Online Customer Brand Experience | Online Customer Loyalty | Online Customer Satisfaction | Online Customer Value Co-Creation Behaviour | Service-Dominant Logic | Social Media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Service-dominant logic | Electronic Commerce | E-commerce | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Kundenbindung | Customer retention |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22452/ajba.vol14no1.2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012587270