The influence of user-generated content on tourists' choices
Giacomo Del Chiappa, Ph.D., María-del-Carmen Alarcón-del-Amo, Ph.D., Carlota Lorenzo-Romero, Ph.D.
| Alternative title: | Utjecaj sadržaja koji stvaraju korisnici na odabire turista |
|---|---|
| Year of publication: |
2015
|
| Authors: | Del Chiappa, Giacomo ; Alarcón-del-Amo, María-del-Carmen ; Lorenzo-Romero, Carlota |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 27.2015, 2, p. 221-236
|
| Subject: | Travel 2.0 applications | user-generated content | hotel selection | socio-demographic characteristics | motivations | latent segmentation analysis | Urlaubsverhalten | Holiday behaviour | Hotellerie | Hotel industry | Social Web | Social web | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011608895