The influence of relational selling behavior on relationship quality : the moderating effect of perceived price and customers’ relationship proneness
Su-yin Lin
| Year of publication: |
2013
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|---|---|
| Authors: | Lin, Su-yin |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 12.2013, 3, p. 204-222
|
| Subject: | customers’ relationship proneness | perceived price | relational selling behavior | relationship quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010209883