The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Ji Wen, Zhibin Lin, Xin Liu, Sarah Hong Xiao, and Yina Li
| Year of publication: |
2021
|
|---|---|
| Authors: | Wen, Ji ; Lin, Zhibin ; Liu, Xin ; Xiao, Sarah Hong ; Li, Yina |
| Subject: | Cue diagnosticity | Negativity bias | Price | Online review | Brand familiarity | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing | Markenartikel | Brand | Online-Handel | Online retailing | Personalisierung | Personalization | Markenführung | Brand management | Markenimage | Brand image | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287520912330 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012492627