The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Jin K. Han; Yong Seok Sohn; Kun Woo Yoo
| Year of publication: |
2015
|
|---|---|
| Authors: | Han, Jin K. ; Sohn, Yong Seok ; Yoo, Kun Woo |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 3, p. 321-333
|
| Subject: | Honorifics | Regulatory fit | Utilitarian | Hedonic | Construal | Südkorea | South Korea | Werbewirkung | Advertising effects | Werbung | Advertising | Sprache | Language | Regulierung | Regulation | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312171