The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing

Mengjia Gao and Lin Huang

Year of publication:	2024
Authors:	Gao, Mengjia ; Huang, Lin
Subject:	Attitude consistency \| Interaction fluency \| Omni-channel shopping intention \| Perceived enjoyment \| Personalization \| Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade \| Online-Handel \| Online retailing

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